During its 7th edition, that took place on October 3rd, the meeting at the diip space explored the subject of citizenship and consumption during the marketing 4.0 digital era, focused on the triad formed by the private sector – companies and its brands, public sector – government and institutions, and individuals – organized citizens and consumers.
Among the panel issues, there were subjects like which is the influence of the new public politics for the brands management in todays’ scenario? How the citizen influences in a collaborative and interactive way on the government discussions and decisions? What is the companies’ purpose in this extremely sensitive context of the social networks? And, how these agents interact, inside and out of the net? The debate among specialists intended to illustrate how the bridges that connect this triangle should be better worked to enhance an authentic win-win-win relationship.