Walk on Consumer Shoes
By living consumer's context and exploring their routine, diip ethnographically investigates their physical habitat, promoting meaningful interactions between clients and their consumers under a gamified approach.
Running a two days agile laboratory with oriented activities, exercises and interactions, diip acts as a platform for clients to feel their target's pains, developing do-better solutions of existent business challenges and transforming them into quick wins for the company.
Enter Consumer Minds
Through digital forums, a netnographic analysis methodology or consumer desktop studying, diip unravels consumer's desires on how to be perceived, promoting discussions to understand their behaviour, archetype and segmentation profile.
With a consolidated Branding Pulse framework, diip leverages the explore, believe and tell process to determine strategic brand positionings, discover brand platforms and design portfolio architectures under B2B or B2C or H2H (human-to-human) orientations.